Roughly 60% of Japanese households are households with working parents. This is not particular to Japan, but is a growing trend in both developed and developing nations. 
In a time where we work fully connected with the world, is there a possibility that family connections have increasingly waned?
Especially those of parents and children.
This hypothetical issue led to the development of PABY. 
It is a system allowing remote communications between parents and children incorporating baby mobiles connected with smartphones. 
The same technology that bridges the world today, will here on, bridge families together.